1.7M-FOLLOWER TIKTOK CREATOR SIGNS HER FIRST AGENCY DEAL
Variety reports Chase had no prior representation. The deal covers all areas, aiming her fashion, beauty, travel and lifestyle content at brand and screen work.
🔴 More than 1.7 million TikTok followers, and until now, no agent.
Variety reports that digital creator Skyelar Chase has signed with Innovative Artists Entertainment for representation in all areas.
Chase built her following on luxury lifestyle content. According to Variety, she did not previously have representation.
That is the money detail. An unrepresented creator negotiates every brand deal alone. A represented one has a desk pitching them, and an agency taking a cut of what lands.
Variety reports the agency will work with Chase to strategically expand her presence across fashion, beauty, travel and lifestyle.
Those are four of the highest-spending categories in creator marketing. Signing across all of them at once is the point of an all-areas deal.
No financial terms were reported.
Variety is the only outlet carrying the signing.
Would you rather have an agent taking a cut, or keep 100% and do the deals yourself?
#SkyelarChase #CreatorEconomy #TikTok #InnovativeArtists #causeanuproar
First reported by
Variety
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