LUXURY LISTINGS SELL 38% FASTER AFTER A DEEP CLEAN, STUDY SAYS
The cited research puts the premium at 7.2%. On the $3.2M median Manhattan luxury condo that is $230,400 — more than most kitchen renovations return.
🔴 $230,400. That is what a 7.2% premium is worth on the median Manhattan luxury condo — and the cited driver is cleaning.
tycoonstory.com reports on a 2024 National Association of Realtors study of 50,000 luxury property sales that found professionally staged-and-cleaned homes sold 38% faster than comparable listings, and for 7.2% more.
Run the math the article runs. Median Manhattan luxury condo: $3.2 million. The premium: $230,400. A $4.5 million Brooklyn brownstone: $324,000.
The piece also cites a Christie's International Real Estate study covering $47 billion in transactions, where researchers said they expected aesthetics and location to dominate — and instead found professional-grade cleanliness was the most influential controllable factor.
The standard itself is the part most sellers miss. Normal cleaning: 2-4 hours, visible surfaces. Staging-grade: 8-14 hours, with light switch plates removed, ceiling fan blades done top and bottom, air vents vacuumed, baseboards hand-wiped, window tracks brushed, light fixtures disassembled.
A Real Estate Board of New York study of 12,000 transactions cited in the article found properties addressing NYC-specific issues sold for 5.8% more than comparables given standard cleaning.
Worth noting: the article is published on tycoonstory.com and features a New York cleaning company throughout. The figures are as the outlet presents them.
Would you pay for a 14-hour clean before listing your place?
#realestate #luxuryrealestate #nychomes #property #causeanuproar
First reported by
tycoonstory.com
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